About Us

Supporting Authenticity

Our role is to promote Ontario VQA wines and vintners, support the production of excellent local wines valued both at home and abroad, and build on the substantial economic benefits that the VQA wine industry brings to the province. Authentically local VQA wine is made without imported grapes.

Mission

The Wine Council of Ontario leads the growth and sustainability of Ontario's VQA wines.

Vision

The Wine Council will undertake:

  • Advocacy and actions to foster the development of a profitable and growing business environment for VQA wines.

  • To grow sales of VQA wines to ensure the success of all partners on the value chain

  • To ensure that 100 per cent authentically local VQA wines own the hearts and minds of wine consumers both in Ontario and in our growing markets outside Ontario