Who We Are 

The Wine Council of Ontario is the champion of Ontario’s high quality, authentically local Vintners Quality Alliance (VQA) wines and of promoting Wine Country Ontario as a destination.

As a non-profit trade association, the Wine Council represents approximately 100 wineries from across the three designated viticultural areas of the province (Niagara, Prince Edward County and Lake Erie North Shore – including Pelee Island) as well as emerging wine producing regions such as Ontario’s South Coast and Georgian Bay/Grey County.

Our members are independently owned small and medium sized enterprises – grape growers, manufacturers and leaders in tourism in their communities. Our members are the future of Ontario’s wine industry which is a source of new investment, jobs and award-winning wines.

We Support Authenticity

Our role is to promote Ontario VQA wines and vintners, support the production of excellent local wines valued both at home and abroad, and build on the substantial economic benefits that the VQA wine industry brings to the province. Authentically local VQA wine is made without imported grapes.

Our Mission 

The Wine Council of Ontario leads the growth and sustainability of Ontario‘s VQA wines.

Our Vision

The Wine Council will undertake:

  • Advocacy and actions to foster the development of a profitable and growing business environment for VQA wines.

  • To grow sales of VQA wines to ensure the success of all partners on the value chain.

  • To ensure that 100 per cent authentically local VQA wines own the hearts and minds of wine consumers both in Ontario and in our growing markets outside Ontario.

                 Wine Council of Ontario logo           VQA Ontario logo