Our role is to promote Ontario VQA wines and vintners, support the production of excellent local wines valued both at home and abroad, and build on the substantial economic benefits that the VQA wine industry brings to the province.
The Wine Council of Ontario celebrated 40 years as an organization in 2014.
When the Wine Council was formed 40 years ago, the Ontario wine world was a very different place. Throughout its existence, the WCO has always been the trade association advocate for positive change for Ontario wineries. Significant gains have been made - increased access to the LCBO, the ability to directly sell to licensees, relief from excise taxes; and most importantly, the recognition of our wines as world-class by the international community. But much work remains to be done. Ontario consumers are demanding increased access to quality Ontario wines, and we will continue to work with the provincial government to realize more opportunities for our members.
The Wine Council of Ontario continues to grow - we now have approximately 100 winery members. We look forward to continuing to work diligently to meet the needs of our members and the Ontario wine consumer.
Wine Country Ontario
The Wine Council of Ontario is an industry partner in the delivery of generic marketing programs for the Ontario VQA (locally grown and produced) wine industry under the brand name Wine Country Ontario. WCO members are dedicated to promoting Ontario‘s wine-growing regions – from the wines and wineries themselves to the complete experience of each destination: local cuisine, year-round activities and warm hospitality. Through Wine Country Ontario, the industry promotes Ontario‘s vintners and the unique qualities of our authentic, 100% VQA wines. We want Ontario wine consumers to love local VQA wines so much that Ontario VQA wines become the first consideration in their wine purchase decision.